Popular


Health Division Member Group
Member Group

Health Division

The Health Division of the Consumer Technology Association (CTA)® strives to advance the use of consumer-based, technology-enabled health solutions to deliver better health outcomes and reduce overall health care cost.

Key Initiatives

  • Provide CTA members with educational and networking opportunities in the health and fitness technology space.
  • Conduct market research around health and fitness technology devices, products and services.
  • Educate industry stakeholders about health and fitness technology products and services.
  • Ensure that health and fitness technology devices, services and apps can thrive in a sound regulatory environment that balances innovation with safety and privacy.
  • Support standards initiatives to create performance benchmarks or other standards to advance consumer acceptance of the wearables industry.

Join the Health Division

Member Testimonial

Ready to make connections that can transform your career and impact the technology industry? Don't miss out on this incredible opportunity to join our membership community. Don't just take our word for it; let’s hear from peers in your community who have already experienced the benefits firsthand!

Advocacy Projects

The Health Division worked with the Food and Drug Administration (FDA), Center for Medicare and Medicaid Services (CMS), Office of the National Coordinator (ONC), Federal Trade Commission (FTC) and other relevant government agencies and law makers to advance technology enabled value-based health care and promote a sound regulatory and legislative environment that balances innovation with safety and privacy.

    Featured Event

    Advancing Health Equity and the Role of Health Technology

    Join the Consumer Technology Association (CTA)®️, Morehouse School of Medicine (MSM), and leading healthcare experts as they delve into the recently published report, "Leveraging Digital Health Tools to Advance Health Equity," from the National Center for Primary Care (NCPC) at MSM. The effects of digital health on equity will be discussed, along with the essential policy measures needed to leverage digital health tools to overcome present challenges in providing quality healthcare, improving health outcomes, and addressing long-standing inequalities.

    Register Today

    Research Projects

    The Health Division helps to produce actionable data regarding market challenges, behavior patterns, awareness and/or usage of health, wellness, and fitness products, and solutions that demonstrate the value of these products and services.

    Rick Kowalski, Sr. Director of Business Intelligence at CTA, gives insight into our mid-year forecast report.

    Reinvigorating Value-Based Health Care: Exploring the Role of Technology Innovation
    Guidance for Wearable Health Solutions
    Impact of 5G and IoT on Health Care and Accessibility
    The Future of Telehealth and Remote Patient Monitoring in the Age of COVID-19
    View digital health research

    Technology & Standards Projects

    The Health Division helped to create guidance documents, performance benchmarks and other standards to advance consumer and health care provider acceptance of solutions that enable health care. 

    First-Ever Industry-Led Standard for AI in Health Care
    Consumer Stress Monitoring Performance Requirements Standard
    Mobile Health Solutions Standard
    Intensity Metrics: Physical Activity Monitoring
    View Digital health standards


    Featured Committee

    Health Fitness & Wellness Committee - R11

    CTA's Health Fitness & Wellness Committee develops standards, recommended practices, and related documentation for consumer health and fitness technology, including fixed, portable and wearable health and fitness devices. All are encouraged to join the Health Fitness & Wellness Committee and participate in its activities. The Health Fitness & Wellness Committee is particularly interested in adding new members (called "users" who acquire health & fitness products from those who create them) and those with a general interest.

    Learn more

    caroline scottHow You Can Participate

    Participation is open to all CTA members. Contact Caroline Scott to learn how you can get involved.