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2023 U.S. Consumer Technology Software & Services Forecast (April 2023)
Consumer spending on software and services makes up 31% of total consumer technology industry revenue, representing a $151 billion opportunity in 2023. They are an integral part of how people use and experience consumer technology devices. Software and services offer growth opportunities for the industry as designers explore new ways to tap the power of artificial intelligence, IoT, cloud services and connectivity.
Our exclusive research maintains a finger on the pulse of the consumer, tracking emerging trends before they materialize into purchases.