Our exclusive research provides timely insights for success in a fast-paced industry, offering a strategic edge through advanced analysis and goal-aligned insights for informed decision-making, ensuring adaptability and sustained growth.
This study was conducted among a U.S. audience to understand the technology behaviors and preferences of the U.S. Gen Z population.
The forecast program leverages CTA's industry position, incorporating insights from its members, research analysts, and extensive technology adoption knowledge. Serving as the benchmark for the consumer technology industry, it provides an outlook on numerous products and services.
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Our exclusive research maintains a finger on the pulse of the consumer, tracking emerging trends before they materialize into purchases.