Augmented and Virtual Reality
Topic Overview

Augmented and Virtual Reality

Augmented reality delivers virtual elements as an overlay to the real world, while virtual reality offers a digital recreation of a real life setting — the sky is the limit with these technologies.
XR Enterprise Trends
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XR Enterprise Trends


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Augmented Reality and Virtual Reality: Consumer Sentiments 2018
CTA Quarterly Outlook Report - Q3 2019 - AR/VR Headsets
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Technology and Standards Spring Forum

May 11 - 15 | San Francisco, CA

Join the Consumer Technology Association (CTA)® in San Francisco, to learn, network and collaborate with industry experts as we discuss the latest consumer technologies and develop strategies for the future.

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Recent Standard

Recommendations and Best Practices for Connection and Use of Accessories for XR Technologies (ANSI/CTA-2087) Standard

This document explores XR hardware accessories and their connections. The goal is to agree on common terminology and definitions for XR hardware accessories on a common connectivity standard, including device compatibility.

Latest News

VR, AR are Emerging as Sales Tools at Retail
i3 | December 18, 2019
VR, AR are Emerging as Sales Tools at Retail
It's a New Revolution
i3 | July 02, 2019
It's a New Revolution
Immersion at Scale: How XR Will Change the World
i3 | May 29, 2019
Immersion at Scale: How XR Will Change the World

Get Involved

AR/VR Working Group

The Consumer Technology Association (CTA)® AR/VR Working Group supports the growth of companies developing technologies and services for the augmented, mixed and virtual reality segment of the technology industry.