Augmented and Virtual Reality
Topic Overview

Augmented and Virtual Reality

Augmented reality delivers virtual elements as an overlay to the real world, while virtual reality offers a digital recreation of a real life setting — the sky is the limit with these technologies.
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Featured Research

Augmented Reality & Virtual Reality: 2022 U.S. Consumer Sentiment

The purpose of this research is to gain an understanding of consumer awareness, adoption, attitudes and perceptions on augmented reality (AR), virtual reality (VR) and mixed reality (MR) applications and compares 2022 findings to 2019.

More Research

Exploring the Creator Economy
2021 XR Enterprise Trends
Exploring Business Use Cases for Augmented and Virtual Reality

Recent Standards

Best Practices for Diversity in XR (CTA-2103)
Best Practices for Limited Mobility in XR (CTA-2095)
Definitions and Characteristics of Augmented and Virtual Reality Technologies (CTA-2069-A)

Latest Content

Article | August 1, 2023
For Digital Fun, Gaming and AR Lead Tech Markets
AR apps
Article | January 25, 2023
For Snap, AR’s Future is Fun
Video | January 2023
AR and VR Go Shopping

Get Involved

AR/VR Working Group

The Consumer Technology Association (CTA)® AR/VR Working Group supports the growth of companies developing technologies and services for the augmented, mixed and virtual reality segment of the technology industry.