23rd Annual U.S. Consumer Technology Ownership and Market Potential Study
This CTA Research study explores household ownership and purchase intent among U.S. households for key consumer technology products. “Purchase intent” serves as a leading indicator of trends shaping the technology marketplace over the next 12 months.
From makers to social media, video to virtual reality and the sharing economy to the Internet of Things, CTA tracks and interprets the lightning speed of consumer technology innovation. Read opinions from CTA's President and CEO, Gary Shapiro; media releases from CTA; and articles from our flagship publication, It Is Innovation (i3) magazine.
It Is Innovation (i3) magazine, CTA’s flagship publication, focuses on innovation in technology, policy and business as well as the entrepreneurs, industry leaders and startups that propel the consumer technology industry.