CTA Apprenticeship Coalition
Member Group

CTA Apprenticeship Coalition

The Consumer Technology Association (CTA)® and IBM created the CTA Apprenticeship Coalition, a collaborative effort by CTA member companies to create and expand hundreds of apprenticeship opportunities nationwide and prepare American workers for careers in fast-growing fields such as software engineering, data analytics, project management and hardware design.

Members of the coalition collaborate and draw on IBM's apprenticeship program, which launched in 2017 and is registered with the U.S. Department of Labor, to help them develop, launch and scale their own in-house apprenticeship programs.

The coalition's mission is to create a national corps of skilled workers who will fill millions of open new collar jobs in communities across the country, not only in traditional tech hubs on the coasts.

Strategic Goals

  • Serve as an industry leader in offering and scaling apprenticeships.
  • Develop additional employment pathways for students, mid-career professionals and veterans.
  • Promote inclusion by providing more American opportunities to work in the tech industry.

Overview of the CTA Apprenticeship Coalition (PDF)

Join the CTA Apprenticeship Coalition.

Apprentice Voices: Real Stories. Real Success.

These spotlights showcase monthly testimonials from our member companies' apprentices, offering a window into their unique experiences and achievements. These stories of growth, challenge, and triumph provide real-world perspectives on the apprenticeship journey, serving as both a testament to the program's impact and a source of inspiration for aspiring professionals. Join us each month to explore these personal narratives of success and discover the transformative power of apprenticeship.


Advancing Tech Apprenticeships

Created by CTA and IBM, this new playbook explores how the pandemic is accelerating the future of work, why apprenticeships are a workforce solution, and more.

Why Tech Companies Should Offer Apprenticeships
White Paper

Why Tech Companies Should Offer Apprenticeships

Read this practical guide to understanding the value of apprenticeships, their structure and how they fill talent pipelines.

Articles and Case Studies

Article | November 13, 2019
Why Apprenticeships Benefit Your Business
Article | November 12, 2019
Building Apprenticeships: IBM and the CTA Apprenticeship Coalition
Article | November 11, 2019
Pandora's Apprenticeship Program Is Music to Our Ears
Article | July 26, 2019
How CTA’s Apprenticeship Coalition Helped Bosch Grow Its Workforce in One Week

Related Videos

CTA Apprenticeship Coalition Overview Video
CTA Apprenticeship Coalition Overview
Companies Dropping College Requirements for Jobs
Companies Dropping College Requirements for Jobs

Related News

U.S. Department of Labor
DoL Registered Apprenticeship Toolkit
U.S. Department of Labor
DoL Registered Apprenticeship FAQ
U.S. Department of Labor
Industry-Recognized Apprenticeship
CTA Press Release
CTA and IBM Announce Apprenticeship Coalition to Help Close U.S. Skills Gap
Young people learning to use a machine

CTA Apprenticeship Week Proclamation

CTA proudly supported the 9th Annual National Apprenticeship Week, recognizing apprenticeships as an esteemed and time-honored approach to professional skill development. 

How You Can Participate

Participation is open to all CTA members. Contact us learn how you can get involved.