September/October Issue

i3 Magazine

The flagship magazine from the Consumer Technology Association (CTA)®, It Is Innovation (i3) magazine focuses on innovation in technology, policy and business as well as the entrepreneurs, industry leaders and startups that grow the consumer technology industry.
i3 magazine September/October 2020
i3 | Sept/Oct 2020

Austere Founder Deena Ghazarian

COVID-19 has impacted our lives and the economy in ways we could not have anticipated in January. The good news is that the tech sector is providing solutions during the pandemic with innovations that are keeping us connected, productive and entertained as we social distance. In this issue, we look at the new workplace that has sprung up in response to the pandemic. Our Innovator is an entrepreneur with more than 20 years of industry experience, Deena Ghazarian. We look at services for electric vehicles that will use real-time data from the vehicle and vehicles operating in its vicinity to enhance the driving experience further. And we take a look at 5G tech and some of the challenges and opportunities with the current rollout.


EV Connected Services
EV Connected Services

As the auto industry prepares for a great expansion of electrified vehicle sales, it's also developing a slate of connected services to sweeten the deal for consumers.

The New Workplace: What Comes Next?
The New Workplace: What Comes Next?

Six months into the COVID-19 upheaval, we have heard forecasts about what comes next and statistics on how technology and human responses are changing the way we live and do business.


Austere Founder Deena Ghazarian
Austere Founder Deena Ghazarian
The 5G Rollout
A Tech to Watch
The 5G Rollout
International Focus: France
International Focus
International Focus: France
Reimagining Retail
Reimagining Retail
How TVs Have Become More Energy Efficient
How TVs Have Become More Energy Efficient


Guest Blog
Dealing with China
Faces of Innovation
Inder Singh, CEO of Kinsa
Policy Update
Are Jobs As We Know Them Coming to an End?
Tech Hub
The Digital Health Sector Provides New Solutions


C Space
Where Do Ideas Come From? Increasingly: Podcasts
Tech Tactics
Why Mobile First Firms are Crucial
Forward Strategies
How to Successfully Manage Teams Remotely
By the Numbers
The Smartphone Outlook
Advice for Entrepreneurs
Temporary vs. the “New Normal”
CT Reports: CTA Foundation
Helping CTA Members Give Back
Market Beat
Technology Helps Remote Education Make the Grade

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July/August 2020

In the July/August issue, we speak with Waymo's Chief Operating Officer, Tekedra Mawakana, about their innovative self-driving technology. This issue examines how artificial intelligence is playing an increasing role throughout all sectors of the supply chains for growing and distributing food, and looks at how COVID-19 is hitting some industries while becoming a big opportunity for others.   

May/June 2020

Our cover story profiles Doctor on Demand’s CEO Hill Ferguson, who is directing an army of doctors to combat the virus via telemedicine. Meanwhile, companies have stepped up during the COVID-19 pandemic to connect us as we remotely work at home and students connect to their schools via video services. But during this stressful time, we also need to unwind. And tech companies are bringing streaming content to help us relax in this tense environment.