July/August Issue

i3 Magazine

The flagship magazine from the Consumer Technology Association (CTA)®, It Is Innovation (i3) magazine focuses on innovation in technology, policy and business as well as the entrepreneurs, industry leaders and startups that grow the consumer technology industry.
i3 | Jul/Aug 2020

Waymo's Tekedra Mawakana

Tech is one of the bright spots today with many resourceful companies making a difference. In this issue we talk with Waymo’s Chief Operating Officer Tekedra Mawakana about the how self-driving vehicles are being used during the COVID crisis, consumer reactions to these new offerings, and how tech can benefit seniors and those with disabilities. Our summer issue also looks at the cross section of technology and urban farming, part of the smart cities vision, that is helping to enhance crop yields and grow huge amounts of food to feed local populations in unexpected places. Also, we look at intelligent lighting solutions for vehicles that include sophisticated tech for advanced driver assistance systems as well as future self-driving car technologies.


The Internet of Edible Things

Whether it’s “precision agriculture” in rural fields or an aeroponic tower garden that takes up four square feet in an urban home, growing food now relies more on technology. 

Intelligent Lighting Solutions

There is much more to car lighting today than what is visible to the human eye. Sophisticated lighting technology underlies advanced driver assistance systems (ADAS) as well as future self-driving car technologies and plays an important role in the vehicle’s passenger cabin.  


Waymo's Tekedra Mawakana
A Tech to Watch
COVID-19 Provides a Big Opportunity for Robotics
Virtual Forum, Real Progress


Guest Blog
Yogi Berra's Trade Advice
Faces of Innovation
Ten Years of Eureka Park: Graduates Share Their Journey
Tech Hub
The Intersection of Health Care and Tech


Advice for Entrepreneurs
Small Businesses will Again Lead the Post-Coronavirus Comeback
C Space
COVID-19 Impacts Hollywood
Market Beat
Research Shows Healthy Demand for Technology

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May/June 2020

Our cover story profiles Doctor on Demand’s CEO Hill Ferguson, who is directing an army of doctors to combat the virus via telemedicine. Meanwhile, companies have stepped up during the COVID-19 pandemic to connect us as we remotely work at home and students connect to their schools via video services. But during this stressful time, we also need to unwind. And tech companies are bringing streaming content to help us relax in this tense environment.

March/April 2020

In the March/April issue, we speak with NBCUniversal Chairman of Advertising and Partnerships Linda Yaccarino about how the media and entertainment industries are being transformed. This issue examines the current state of digital health care, gives a recap of some of the vehicle technology featured at CES 2020, and looks at how blockchain is being used for more than cryptocurrency.