Jan/Feb Issue

i3 Magazine

The flagship magazine from the Consumer Technology Association (CTA)®, It Is Innovation (i3) magazine focuses on innovation in technology, policy and business as well as the entrepreneurs, industry leaders and startups that grow the consumer technology industry.

Issue Jan/Feb 2020

Issue Jan/Feb cover
i3 | Jan/Feb 2020

C Space Titans

At CES, groundbreaking tech like self-driving vehicles, robotics, digital health and fitness devices, biometrics and drones that are transforming the world are spread across the show floor. The January/February CES issue profiles three CMOs leading top companies: Deloitte Global Chief Marketing Officer Diana O’Brien, P&G Chief Brand Officer Marc Pritchard and WPP CEO Mark Read who share their insights on how technology is being used as a valuable tool by advertisers — from augmented reality to mining sophisticated data. It also takes a forward look at some technology advances with stories on 5G, car interiors crammed full of the latest tech, Next Gen TV, biometrics and the smart home.


The Car Cockpit of the Future

Automakers and their suppliers are rethinking mobility for the 21st century.

Innovation Entrepreneur Awards Celebrate Life-Changing Tech

CTA celebrated two small businesses making life-saving technology.

Doubling Down on Esports

A major milestone was crossed in 2019 when for the first time, the global esports market exceeded the billion-dollar revenue mark.


Connecting Brand Executives at C Space

Top executives Procter & Gamble’s Marc Pritchard, Deloitte’s Diana O’Brien and WPP’s Mark Read speak with i3.

A Tech to Watch
New Emphasis on Privacy and Data Security

The data protection world was busy in 2019. Explore the new world of privacy and data security.

5G: Are We There Yet?

A host of 5G smartphones are launching at CES this year from LG Electronics, Samsung and many others.


Tech Hub
The Future's Future: Inside CES' Eureka Park

Visit the Sands Expo at CES and you’ll be transported to a world of innovation and entrepreneurial spirit.

Policy in Action
Seoul: A World Class Smart City

Park Won-soon, mayor of Seoul, South Korea, speaks about the world class smart city.

Green Policy
Announcing the CES 2020 Eureka Park Climate Change Innovators

As the next generation of entrepreneurs and startups, Eureka Park exhibitors are uniquely positioned to reduce the environmental impact of carbon emissions.


Tech Tactics
NEXTGEN TV: The Transformation Begins

The convergence of broadcast and broadband is really 5G for television. It's the most important upgrade of TV infrastructure in the digital era.

Retail Strategies
Top Retail Groups Ask "What's Next?" at CES

The country’s leading retail buying groups are gathering once again in Las Vegas for CES, to check out emerging new categories for 2020.

CT Reports
Tech Improving Lives at CES 2020

At CES you won’t need 20/20 vision to see all the technologies improving lives for people of all ages and abilities.

Read the Issue as a Digital Magazine

Read exclusive articles not available online in the digital magazine.

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This pre-CES issue profiles Meg Whitman, CEO of startup Quibi, the new streaming service designed for mobile devices. It also looks at the massive changes in tech including sensors in vehicles that can monitor passenger's health, 5G, biometrics and the intersection of travel and tech.

September/October 2019

In addition to our cover story about Female Quotient CEO Shelley Zalis, learn about how automakers are partnering with startups and how standards makers and regulators are trying to align on cybersecurity. Plus, read about how various technologies are using artificial intelligence.