Jan/Feb Issue

i3 Magazine

The flagship magazine from the Consumer Technology Association (CTA)®, It Is Innovation (i3) magazine focuses on innovation in technology, policy and business as well as the entrepreneurs, industry leaders and startups that grow the consumer technology industry.

Issue Jan/Feb 2020

Issue Jan/Feb cover
i3 | Jan/Feb 2020

C Space Titans

At CES, groundbreaking tech like self-driving vehicles, robotics, digital health and fitness devices, biometrics and drones that are transforming the world are spread across the show floor. The January/February CES issue profiles three CMOs leading top companies: Deloitte Global Chief Marketing Officer Diana O’Brien, P&G Chief Brand Officer Marc Pritchard and WPP CEO Mark Read who share their insights on how technology is being used as a valuable tool by advertisers — from augmented reality to mining sophisticated data. It also takes a forward look at some technology advances with stories on 5G, car interiors crammed full of the latest tech, Next Gen TV, biometrics and the smart home.


Experiential Retail

Retail isn't dead, but the game has changed.

Doubling Down on Esports

A major milestone was crossed in 2019 when for the first time, the global esports market exceeded the billion-dollar revenue mark.

The Car Cockpit of the Future

Automakers and their suppliers are rethinking mobility for the 21st century.


Connecting Brand Executives at C Space
A Tech to Watch
New Emphasis on Privacy and Data Security
5G: Are We There Yet?


Faces of Innovation
Auriel Wright and Kristen Fang of StrattyXCompany
Policy Update
Improving the International Legal Framework Governing Digital Trade
Policy in Action
Seoul: A World Class Smart City


Forward Strategies
AI Offers a Smarter Approach to Business
By the Numbers
The Ringing Future of the Smart Home
Tech Tactics
NEXTGEN TV: The Transformation Begins

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Past Issues


This pre-CES issue profiles Meg Whitman, CEO of startup Quibi, the new streaming service designed for mobile devices. It also looks at the massive changes in tech including sensors in vehicles that can monitor passenger's health, 5G, biometrics and the intersection of travel and tech.

September/October 2019

In addition to our cover story about Female Quotient CEO Shelley Zalis, learn about how automakers are partnering with startups and how standards makers and regulators are trying to align on cybersecurity. Plus, read about how various technologies are using artificial intelligence.