i3 | Magazine

The flagship magazine from the Consumer Technology Association (CTA)®, It Is Innovation (i3) magazine focuses on innovation in technology, policy and business as well as the entrepreneurs, industry leaders and startups that grow the consumer technology industry.

Issue March/April

March/April 2017 i3 Cover Issue
i3 | March/April 2017

On the Threshold of Great Change

CES® 2017 wrapped as the largest show in consumer technology history—spanning over 2.6 million NSF of exhibit space with 4,000 exhibitors and 180,000 executives from business, government, entertainment and the automotive industries. We share some of the energy, excitement, passion and show highlights in our post-CES coverage including a few of the entrepreneurs in Eureka Park.


Man playing a video game
4K Videogames Transform Entertainment

The upgrade to 4K is enhancing entertainment for gamers.

Interior of a self-driving car
AI Drives Innovation in Self-driving Cars

The combination of deep learning and artificial intelligence are teaching self-driving cars how to maneuver effectively.

Graphic design of people
Sharing, Peering and Gigging: Welcome to the New Economy

The app-driven “sharing economy” is shifting the way we travel, work, eat and conduct daily activities. 


SVS's Gary Yacoubian
SVS' Gary Yacoubian
Russian Skyline
International Focus
10 Mobile Connectivity Trends
Ten Mobile Connectivity Trends at CES 2017
Design It Well Background
Design It Well


News From the Hill
Want America to Innovate?
Faces of Innovation
ScholarX CEO, Co-Founder, Abolade Lawal
Tech Hub
Green Policy
Sustainability at CES 2017
Tech Update
Uber's Justin Kintz
Guest Blog
Kenneth Smith, director of the Trade and NAFTA Offi ce at the Embassy of Mexico


C Space
Re-Inventing Over-The-Top
Retail Strategies
Sony Partners With Retailers to Prioritize Profits
CT Reports
Technology Accessible to All
The Economist
A Voice-Activated Existence
Market Beat
Smart Cities: The Next Big Thing

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It Is Innovation 2020 Digital Media Kit
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Subscriptions to i3 are available free to qualified participants in the consumer electronics industry.

Past Issues

January/February 2017 i3 Cover Issue
January/February 2017
May/June 2017 i3 Cover Issue
May/June 2017