i3 | Magazine

The flagship magazine from the Consumer Technology Association (CTA)®, It Is Innovation (i3) magazine focuses on innovation in technology, policy and business as well as the entrepreneurs, industry leaders and startups that grow the consumer technology industry.

Issue January/February

January/February 2017 i3 Cover Issue
i3 | January/February 2017

Plans For The New Year And CES 2017

I made a few New Year’s resolutions – lose a few holiday pounds, increase my workouts and travel more. But I’m also thinking about my flight to CES for the most dazzling show of the year. And this year, we are celebrating five decades of CES. Check out our timeline that looks at consumer tech milestones to see just how far technology has advanced.


Artificial Intelligence
AI: Thinking of What You Want Before You Do

Digital brainpower expands industries.

Red car
Lithium-Air: The Global Race for Next-Generation Battery Power

Breakthroughs in lithium-air battery technology have people talking.

Smart Home
The Smart Home: Are We There Yet?

When will we actually live in smart homes?


Huawei Richard Yu
Huawei Consumer Business Group CEO Richard Yu
India Skyline
International Focus
A Tech to Watch
3D NAND Technology
Lock around a cable of wires
Cybersecurity: The threat continues


Tech Policy
Looking at 2017
Faces of Innovation
Limitless CEO Tom Sanocki
Tech House
Innovation House Growing IoT
Green Policy
Reducing the impact of packaging
Guest Blog
Congressman Bill Shuster
Tech Hub
Eureka Park at CES 2017


The Economist
What to expect for 2017
C Space
VR plunges into the storytelling mix
Retail Strategies
The retail connection at CES

Man reading on tablet
Read the Issue as a Digital Magazine

Read exclusive articles not available online in the digital magazine.

It Is Innovation 2020 Media Kit
Advertise in i3

Interested in reaching the decision-makers driving the industry forward? Consider advertising in i3.

It Is Innovation logo

Subscriptions to i3 are available free to qualified participants in the consumer electronics industry.

Past Issues

March/April 2017 i3 Cover Issue
March/April 2017
May/June 2017 i3 Cover Issue
May/June 2017