Producer of CES®

standard news

CTA Updates Common Media Client Data

Published on May 2026

CTA recently published CTA-5004-B, Web Application Video Ecosystem – Common Media Client Data.  This document outlines a means by which every media player can communicate structured data and have it processed consistently by CDNs and third-party data collection services. For more information and to access the standard, visit WAVE - Common Media Client Data.

CTA Experts in Audio and Video

  • Brian Markwalter

    Senior Vice President of Research and Standards

  • Dave Wilson

    Vice President, Technology & Standards

Contact Us

Get in Touch with CTA Experts

The team at CTA is ready to help answer your questions, provide industry analysis and speak at your events. Reach out to us to get in touch with a CTA expert on a wide range of industry topics.

More Standards News

CTA Membership

Join our community of innovators and shape the future of technology.