Exploring the Smart Home in 2022: A Segmentation Analysis
This CTA Research study identifies U.S. consumer market segments among smart home technology owners based on attitudes and behaviors.
Specific topics discussed in the report include:
- Product Ownership: Understand the proportion of U.S. households that currently own and plan to buy smart home products.
- Market Segmentation: Identify market segments based on attitudes and behaviors relating to smart home technology.
- Consumer Sentiment: Identify motivators and barriers to smart home technology ownership.
- Installation Preferences: Understand the role of the professional installer/integrator vs. “do it yourself” (DIY) in product installations.
Published: August 2022
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