Exploring the Smart Home Ecosystem: A Segmentation Analysis
The purpose of this study is to identify segments among smart home technology users based on attitudes and behaviors. Specific objectives include:
- Gauge consumer ownership, usage and behaviors of smart home technology products
- Understand attitudes toward smart home products
- Identify motivators and barriers to smart home technology ownership
- Understand the role of the professional installer/integrator
Published: 9/12/2019
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