Data Privacy: Consumer Attitudes & Behaviors
This report provides an in-depth understanding of consumers’ attitudes and behaviors regarding online data privacy. Specific objectives included:
- Assess what data consumers share and how that data is shared
- Understand what data is believed to be tracked/used by companies
- Understand what data consumers would consider providing for website/platform use
- Assess willingness to share data to leverage rewards
- Assess if sharing data helps consumers create recommendations or to-do lists
Published: 5/30/2018
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