26th Annual Consumer Technology Holiday Purchase Patterns
This annual report examines holiday technology gift giving, receiving, and consumer shopping trends. This holiday season, approximately 186 million U.S. adults plan to purchase technology gifts and will spend a record amount on key categories such as smart speakers, content-related gifts, smart home devices, smartwatches and more.
Published: 10/24/2019
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This CTA research explores the level of awareness and interest among U.S. consumers regarding artificial intelligence (AI) and its applications. As AI applications are developed and tested through multiple verticals, it is important to understand the extent and scope of benefits offered for consumers, as well as the interplay between consumer concerns and how AI technologies will evolve in the future.
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