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2025 Inside the Smart Home: Adoption, Engagement and Outlook
Published on November 2025
This study explores consumer perceptions, behaviors and needs around current and perspective ownership of smart home technology.
Specifically, this study answers:
- What terms do consumers most associate with smart home products, and what are their perceptions of a “smart home”?
- What percentage of U.S. adults own smart home products, and what benefits are driving adoption?
- What percentage of U.S. adults intend to purchase smart home products, and what are the considerations and barriers to purchase?
- How do owners engage with their devices post-purchase, and how willing are they to work around any “shortcomings"?
- What is the perception of artificial intelligence (AI) in smart home technology, and how will it influence adoption and use of smart home devices?
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