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2025 Inside the Smart Home: Adoption, Engagement and Outlook

Published on November 2025


This study explores consumer perceptions, behaviors and needs around current and perspective ownership of smart home technology.

Specifically, this study answers:

  • What terms do consumers most associate with smart home products, and what are their perceptions of a “smart home”?
  • What percentage of U.S. adults own smart home products, and what benefits are driving adoption?
  • What percentage of U.S. adults intend to purchase smart home products, and what are the considerations and barriers to purchase?
  • How do owners engage with their devices post-purchase, and how willing are they to work around any “shortcomings"?
  • What is the perception of artificial intelligence (AI) in smart home technology, and how will it influence adoption and use of smart home devices?

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CTA Experts in Smart Home

  • Steve Koenig

    Vice President, Market Research

  • Veronica Lancaster

    Vice President, Standards Programs

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