Vehicle Technology Division
The Vehicle Technology Division of the Consumer Technology Association (CTA)®️ seeks to drive the adoption of innovative vehicle technologies through OEM, Suppliers, and Aftermarket ecosystems via advocacy and promotional activities to educate consumers through all channels that sell and install them while prioritizing a safe and secure driving experience.
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Key Initiatives
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Develop programs to boost consumer demand and awareness of in-vehicle technologies.
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Advocate for policies that promote new vehicle technologies, through partnerships with OEMs, aftermarket suppliers, and industry stakeholders, to drive future innovation of connected cars.
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by Diana DiAntonio Director, Member Programs
Electric Vehicles, the Environment and the Evolution of Mobility
The Consumer Technology Association (CTA)® spoke with Edward T. Hightower, President of CTA member company Lordstown Motors, to gain a deeper perspective. This EV innovator is developing high-quality, light-duty commercial fleet vehicles, and the Endurance all-electric pickup truck will be the first vehicle launched from the Lordstown, Ohio facility.
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Join our community of innovators and shape the future of technology.

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Diversity and Inclusion Working Group
Diversity — of thought, experience, background, skills and ideas — is the bedrock of innovation. The Diversity and Inclusion Working Group of the Consumer Technology Association (CTA)® focuses on helping companies develop and foster a more engaged, diverse and inclusive tech ecosystem.