Audio Division
The Audio Division of the Consumer Technology Association (CTA)® aims to preserve the value of audio with promotions, research, technology and standards, and education that support emerging technologies.
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Key Initiatives
- Raise consumer awareness of the virtues of a quality audio experience.
- Forge mutually beneficial alliances with other industry groups.
- Encourage all channel partners to sell audio as a value-added solution.
- Clearly define and explain audio products for consumers.
- Collaborate with the content community to promote a quality audio experience.
- Encourage standard-setting activities for measuring and reporting performance of audio products.
Division Project: Quality Sound Matter
Eight renowned artists and producers sharing their own stories of recording music tracks. They note the painstaking precision it takes and the desire to for music fans to finally hear these tracks as they were meant to be heard — in Hi Res Audio's studio-quality sound.
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Latest Report
Related Resources
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Millennial & Gen Z Generations: Audio Product Ownership & Content Consumption
This report provides an in-depth understanding of U.S. millennial and Generation Z attitudes and behaviors regarding audio products and content and listening behaviors.
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Consumer Sentiments on Voice Shopping
This report gains an understanding of consumers’ voice shopping use and perceptions.
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