May/June Issue

i3 Magazine

The flagship magazine from the Consumer Technology Association (CTA)®, It Is Innovation (i3) magazine focuses on innovation in technology, policy and business as well as the entrepreneurs, industry leaders and startups that grow the consumer technology industry.
i3 | May/Jun 2020

Doctor On Demand's Hill Ferguson

COVID-19 has dramatically changed our lives in just a few months. In this issue we highlight some of the work that CTA member companies are doing to reduce the impact of the coronavirus and slow its progress. Our cover story profiles Doctor on Demand’s CEO Hill Ferguson, who is directing an army of doctors to combat the virus via telemedicine. Meanwhile, companies have stepped up to connect us as we remotely work at home and students connect to their schools via video services. But during this stressful time, we also need to unwind. And tech companies are bringing streaming content to help us relax in this tense environment.


The Tech Industry Responds to a Pandemic

COVID-19 set off an international health crisis, prompting action from tech companies.

Interdependent Cobots

Collaborative robots are working with humans on production lines, in laboratories, warehouses and retail settings, with machines and people each handling the tasks that they do most efficiently and safely.

What's Holding up Self-Driving Cars?

It’s 2020, the year pundits predicted self-driving cars would be mainstream. But those predictions have proved premature. What happened?


Doctor On Demand's Hill Ferguson
A Tech To Watch
Quantum Computing
Resiliency in the Age of COVID-19
CTA Developing an XR Standard for Seniors
International Focus


Policy in Action
Digital Education
Policy News
The Busiest Port in North America
Policy Update
Leading Innovation
Tech Hub
The Tech Industry Innovates
Green Policy
New Report Tracks Industry Progress on Climate Change


Market Beat
COVID-19: CTA Research Examines the New Normal
By the Numbers
On-Demand Escapism
C Space
Stocking Streaming Platforms from Video Libraries
CT Reports
Going to Market
Tech Tactics
AI is Set to Eat Software
Forward Strategies
How to Make Better Business Decisions
Advice for Entrepreneurs
Your Company's Digital 'SOP' Handbook
Retail Strategies
ProSource Adapting to New Realities

Read the Issue as a Digital Magazine

Read exclusive articles not available online in the digital magazine.    

Advertise in i3

Interested in reaching the decision-makers driving the industry forward? Consider advertising in i3.    

Subscribe to i3

Subscriptions to i3 are available free to qualified participants in the consumer electronics industry.    

March/April 2020

In the March/April issue, we speak with NBCUniversal Chairman of Advertising and Partnerships Linda Yaccarino about how the media and entertainment industries are being transformed. This issue examines the current state of digital health care, gives a recap of some of the vehicle technology featured at CES 2020, and looks at how blockchain is being used for more than cryptocurrency. 

January/February 2020

The January/February CES issue profiles three CMOs leading top companies: Deloitte Global Chief Marketing Officer Diana O’Brien, P&G Chief Brand Officer Marc Pritchard and WPP CEO Mark Read. It also takes a forward look at some technology advances with stories on 5G, car interiors crammed full of the latest tech, Next Gen TV, biometrics and the smart home.