Mar/Apr Issue

i3 Magazine

The flagship magazine from the Consumer Technology Association (CTA)®, It Is Innovation (i3) magazine focuses on innovation in technology, policy and business as well as the entrepreneurs, industry leaders and startups that grow the consumer technology industry.
Issue Mar/Apr cover
i3 | Mar/Apr 2020

NBCUniversal's Linda Yaccarino

In this issue, NBCUniversal Chairman of Advertising and Partnerships Linda Yaccarino talked with i3 about how the media and entertainment industries are being transformed. In our current environment, telemedicine is more important than ever. This issue also looks at digital health care that includes an abundance of sensors, monitors and other digital tools keeping people healthier while new specialized insurers are changing the traditional health insurance model. And, blockchain is being used for more than cryptocurrency. It’s also useful in shipping tracking for the supply chain, identifying counterfeit products, and even in smart phones that are powered by blockchain.  


Car Tech Roundup
Car Tech Roundup

The latest in vehicle tech from CES 2020.

Tech to Keep You Healthy
Tech to Keep You Healthy

Technology is driving the restructuring of the health care industry.

Reinventing Blockchain
Reinventing Blockchain

Blockchain developments at CES 2020 show applications that go far beyond cryptocurrencies.


NBCUniversal's Linda Yaccarino
NBCUniversal's Linda Yaccarino
London, England
International Focus
London, England
The Consumerization of Health
The Consumerization of Health
CTA Forum Addressing Emerging Tech
CTA Forum Addressing Emerging Tech


Policy News
The Future of Work Hits a High Note at CES 2020
Guest Blog
Liftoff PGH: Inspired by CES
Policy Update
2020 Future Innovators
Policy News
Creating an Inclusive Experience at CES 2020
Policy News
CES and the World Bank Group Announce the Global Tech Challenge
Policy News
The Future of Work
Policy News
CTA Gives Back to the Las Vegas Community
Tech Hub
15 States Championing Innovation
Tech Hub
A Taste of Eureka Park
Faces of Innovation
LG's Nandhu Nandhakumar


Forward Strategies
AR and VR Promise to Boost Productivity
Tech Tactics
Artificial Intelligence: A Hot Topic at CES 2020
C Space
Timing is Everything
By The Numbers
Embedded Technologies Equal Big Market Opportunities
Retail Strategies
The 'Last 50 Foot' Challenge for Dealers, Suppliers
Advice for Entrepreneurs
Spring Cleaning: Get Your Time and Business in Order
Market Beat
Audio at CES 2020: Innovation has a Soundtrack
CT Reports
CES 2020 Highlights Tech for All

Read the Issue as a Digital Magazine

Read exclusive articles not available online in the digital magazine.  

Advertise in i3

Interested in reaching the decision-makers driving the industry forward? Consider advertising in i3.  

Subscribe to i3

Subscriptions to i3 are available free to qualified participants in the consumer electronics industry.  

January/February 2020 i3 magazine cover
January/February 2020

The January/February CES issue profiles three CMOs leading top companies: Deloitte Global Chief Marketing Officer Diana O’Brien, P&G Chief Brand Officer Marc Pritchard and WPP CEO Mark Read. It also takes a forward look at some technology advances with stories on 5G, car interiors crammed full of the latest tech, Next Gen TV, biometrics and the smart home.


This pre-CES issue profiles Meg Whitman, CEO of startup Quibi, the new streaming service designed for mobile devices. It also looks at the massive changes in tech including sensors in vehicles that can monitor passenger's health, 5G, biometrics and the intersection of travel and tech.