NIQ’s Tech & Durables experts have partnered with the Consumer Technology Association (CTA) to develop a comprehensive Tech & Durables global market estimate for 2026. This analysis, based on historical and current trend data, provides a full-year 2026 forecast by region and sector.

Tech & Durables market will grow slightly in 2026, at a rate just above 2025. Global T&D sales for full-year 2026 are forecast to approach $1.4 trillion — a 5% increase from 2025. Slower growth in North America (around 3%) is offset by stronger growth in Europe, Latin America, and the Middle East..

Tech & Durables includes: Telecom, Major Domestic Appliances, Small Domestic Appliances, IT including Office Products, and Consumer Electronics including Photo.

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