NIQ’s Tech & Durables experts have partnered with the Consumer Technology Association (CTA) to develop a comprehensive Tech & Durables global market estimate for 2025. This analysis, based on historical and current trend data, provides a full-year 2025 forecast by region and sector.

Tech & Durables products have returned to growth globally after several years of weak or negative year-over-year sales. Global T&D sales for 2025 full year are forecast to approach $1.29 trillion—a 2% increase over 2024. Asia-Pacific stands out as the largest growth driver, in part due to consumer subsidies in China. North America stands out, with 0% growth forecast in 2025, likely due to inflation and cautionary spending.

Tech & Durables includes: Telecom, Major Domestic Appliances, Small Domestic Appliances, IT including Office Products, and Consumer Electronics including Photo.

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