research
COVID-19 Impact Study: Canadian Use of Technology at Home
Published on May 2020
The objective of this research is to understand how Canadian households are shifting behaviors at home in response to the COVID-19 outbreak in Canada since the beginning of March 2020. Specifically, this research focuses on:
- Frequency of content consumption (streaming video, ebooks, etc.).
- Frequency of online ordering (groceries, restaurant take-out, household product delivery, etc.)
- Use of contactless delivery options for food and groceries
- Frequency of social media engagement to stay connected and share information
- Use of online health and fitness tools
Published: May 2020
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