research
Augmented Reality and Virtual Reality: Consumer Sentiments 2018
Published on September 2019
This report was designed to track consumer sentiments toward augmented reality (AR) and virtual reality (VR) and compare 2017 findings to 2018. Specific objectives include:
- Gauge consumer awareness of AR/VR including features and use cases in entertainment, shopping, social media and education/training
- Understand consumer perceptions of AR/VR including benefits and limitations
- Understand general consumer interest in using AR and VR technologies
- Quantify consumer purchase intent of VR headsets and VR content
Get this report
Members
$0If you are a CTA member and are having trouble accessing the reports in our CTA Store, please try some of the troubleshooting tips.
CTA Experts in AR/VR/XR
Contact Us
Get in Touch with CTA Experts
The team at CTA is ready to help answer your questions, provide industry analysis and speak at your events. Reach out to us to get in touch with a CTA expert on a wide range of industry topics.
More Research
CTA Membership
Join our community of innovators and shape the future of technology.
