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• What is CTA Labs?

  CTA Labs is a new CTA member-exclusive content initiative designed to showcase innovative technologies through creator-led storytelling and year-round content.

• Is there a cost to participate?

  No. CTA Labs is a complimentary benefit available exclusively to CTA members.

• What types of products are being considered?

  CTA is seeking innovative consumer technology products that lend themselves to engaging, creator-led storytelling. Products that can be demonstrated on camera or showcased through hands-on experiences by a single presenter are especially strong candidates.

  When considering a submission, think about what would make your product compelling to a broad audience. What features, use cases or innovations could a creator bring to life through demonstration, testing or storytelling?

• How do I submit a product?

  Submissions for the first edition of CTA Labs are due by July 17. Products must be able to be delivered to CTA’s Arlington headquarters by August 3.

  Submit Your Application

• Can my company submit more than one product?

  Yes. Companies may submit multiple products for consideration. A separate submission form is required for each product.

• What happens if my product is not selected?

  Due to limited capacity, not all submissions can be selected for CTA Labs. However, all submissions will be reviewed for potential inclusion in other CTA content and storytelling opportunities throughout the year. 

  CTA members also have access to additional visibility opportunities, including the monthly CTA Member Spotlight. Learn more. 

• Who is hosting the CTA Labs video series?

  The inaugural CTA Labs video series will be hosted by Emmy- and Webby Award-winning technology journalist and creator Becca Farsace. Becca is known for hands-on technology storytelling that makes products accessible and engaging for broad audiences.

• When will the content be published?

  CTA Labs content will begin rolling out fall 2026 and continue throughout the year across CTA, CES and creator channels.

• Will selected companies have the opportunity to review content before publication?

  Content is produced at the editorial discretion of CTA. While companies will not have editorial approval of content, selected participants will be notified prior to publication.

• Can selected companies use the finished content on their own channels?

  Selected companies are encouraged to share and amplify CTA Labs content across their own social channels and platforms.

• Will products be returned?

  Please provide shipping and return contact information and any relevant return instructions with your submission. CTA is happy to hold products at our Arlington headquarters, as needed, and will coordinate return logistics with participating companies.