Navigating the Consumer Economy in Uncertain Times

April 29, 2025

2 PM ET

Join the Consumer Technology Association and John Dick, Founder and CEO of CivicScience, for an essential webinar on how macroeconomic forces are reshaping consumer behavior and technology adoption. As tariff and inflation concerns, interest rate fluctuations, and supply chain disruptions create market volatility, technology companies face unique challenges in predicting consumer demand and planning for future growth. This session will explore the latest economic indicators, changing consumer buying patterns, and their implications for the consumer technology landscape. Gain data-driven insights and actionable strategies to help your business thrive in today's economic landscape.

Key topics include:

Current macroeconomic pressures affecting consumer spending patterns
Shifting consumer priorities in technology purchases amid financial uncertainty
Emerging opportunities for technology brands during economic instability
Strategies for businesses to remain agile in the face of unpredictable market conditions
Data-driven insights on which technology categories show resilience during economic downturns

Gain data-driven insights and actionable strategies to help your business thrive in today's economic landscape.

Presenter: John Dick – CEO and Founder, CivicScience

This webinar is free for CTA members.

More Events

Event Type: Member only

Virtual Roundtable
Unwrapping the 2025 Holiday Tech Season

Thu December 4, 2025

2-3 PM ET

Join CTA’s research team and fellow CTA members as we unwrap early holiday season insights across major shopping moments, discuss economic trends driving consumer purchase behavior, and explore the factors impacting retailers as we move into the final weeks of the 2025 holiday season. We will share details from CTA’s annual Pre-Black Friday and Holiday studies, as well as the Consumer Technology Forecast Snapshot, including the impact of market dynamics such as pricing, promotions, and tariffs. Members will also be invited to share their experiences and expectations across all retail channels to build a more complete view of the season and what is resonating most with consumers.

Register
CES Unveiled Las Vegas

Sun January 4, 2026

Mandalay Bay Convention Center, Shoreline Exhibit Hall

Whether you’re an innovative startup or an established global brand, this event is your chance to get ahead of the game, stand out from the show buzz and break your news early to media influencers two full days before CES opens its doors. Elevate your brand with priority access to elite media influencers.

Register
CES 2026

January 6-9, 2026

Las Vegas, NV

CES® is the most powerful tech event in the world — the proving ground for breakthrough technologies and global innovators. This is where brands get business done, meet new partners and where the industry’s sharpest minds take the stage to unveil their latest releases and boldest breakthroughs.

Sign up