Jan/Feb Issue

i3 Magazine

The flagship magazine from the Consumer Technology Association (CTA)®, It Is Innovation (i3) magazine focuses on innovation in technology, policy and business as well as the entrepreneurs, industry leaders and startups that grow the consumer technology industry.
Issue Jan/Feb cover
i3 | Jan/Feb 2021

General Motors Mary Barra


Configurators Evolution

Retail isn't dead, but the game has changed.

Protecting the Retail Supply Chain

A major milestone was crossed in 2019 when for the first time, the global esports market exceeded the billion-dollar revenue mark.

Our New Reality is Augmented

Automakers and their suppliers are rethinking mobility for the 21st century.


GM: Leading the Future of Mobility
International Focus
International Focus: Malaysia
Whiskey, Hackers and the Devils Share
AI and Robotics
A Tech to Watch
A Case Study: Developing Technology for Good


Faces of Innovation
Innovation in Smart Home Wellness Technologies
Policy Update
The Future of Work-The Shift to Skills Based Hiring
Policy News
Test Suite for 2021 Model Year TVs
Guest Blog
The Connected World of 5G
Green Policy
Milestone Agreement on TV Energy Efficiency
Tech Hub
5G Around the Globe


C Space
FAST Viewing Options
Tech Tactics
COVID Crisis is Transforming Health Care
Advice for Entrepreneurs
Rock Digital CES like a 'Baus'
Forward Strategies
The New Normal for Businesses
By the Numbers
Making Health A Priority
CT Reports: CTA Foundation
The CTA Foundation is Making a Difference
Market Beat
Clean Living: Healthy Home Tech

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Past Issues

November/December 2020
September/October 2020