Cyber Labeling for Connected Devices

The Internet of Things (IoT) enhances how we live, work and play. Increased adoption of connected devices prompts questions about how to effectively address security of these devices, protect the networks they run on and safeguard the data they collect. 

A public-private sector effort led by the White House, with input from CTA, the National Institute of Standards and Technology (NIST) and other government and private sector stakeholders is developing a voluntary cybersecurity label program for consumer connected devices (consumer IoT). The U.S. Cyber Trust Mark program will give consumers more information about the cybersecurity of the connected products they buy and ensure that those products meet certain standards.

Part of a broader effort around improving U.S. cybersecurity, CTA can help you participate in the process or learn how manufacturers, retailers, installers and consumers can engage and collaborate to develop a successful voluntary cybersecurity label program. 

Featured Article | 7/18/2023

Consumers Want to Know More about IoT Security. A New Public/Private Labeling Program Will Help.

Latest Announcements

CTA Release | March 14, 2024
U.S. Cyber Trust Mark Hits the Mark
CTA Release | October 05, 2023
Consumer Technology Association Recognized for U.S. Efforts to Improve Consumer Connected Device Security
CTA Release | July 18, 2023
Consumer Technology Association Joins White House to Support Cybersecurity Labeling Program to Protect Consumers from IoT Attacks
CTA Release | July 18, 2023
CTA Statement on the U.S. Cyber Trust Mark – Protecting Consumer Connected Devices
CTA Release | July 18, 2023
Biden-⁠Harris Administration Announces Cybersecurity Labeling Program for Smart Devices to Protect American Consumers
CTA’s work helped create the foundation for the U.S. Cyber Trust Mark to help consumers identify secure products.
Michael Bergman VP, Technology and Standards, CTA
Featured Research

Smart Policy to Secure Our Smart Future How to Promote a Secure Internet of Things for Consumers

Featured Videos

A Secured IoT World?: Programs, Rules, Brands, Retailers and Consumers

What’s the impact of the US Cyber Trust Mark, the EU CRA and other programs? This panel will discuss the implications.

Can a Public-Private IoT Device Certification Process Better Protect Consumers?

This session will examine how government and industry can work together to help consumers identify smart devices that are secure. 

Conversations with U.S. Government Leaders

Join us for a series of one-on-one, policy-focused conversations with senior U.S. government officials.

Additional Resources

CTA Release
Multi-Association Letter on FCC's U.S. Cyber Trust Mark Program
CTA Presentation
Introduction to the U.S. National Cybersecurity Label Project
CTA Release
CTA Statement on White House Cybersecurity Strategy
CTA Release
CTA Letter to NSC Regarding IoT Cyber Labeling
Cybersecurity for IoT Program
CTA Release
Public-Private Collaboration is Critical to Consumer IoT Security, U.S. Innovation, Says CTA
The U.S. National Cyber Label Program for Consumer Connected Devices at RSA Conference 2023
Report on CTA Pilot of the NIST Consumer IoT Cybersecurity Label Proceeding
White House Strategic Discussion on Internet of Things (IoT)
White House Document
FACT SHEET: Biden-⁠Harris Administration Announces National Cybersecurity Strategy
White House Document
National Cybersecurity Strategy
White House Statement
Statement by NSC Spokesperson Adrienne Watson on the Biden-⁠Harris Administration’s Effort to Secure Household Internet-Enabled Devices


If you are interested in learning more, want information or have a media request, please fill out the form below.