U.S. gaming population segmented by level of interest.
Digital stores now have a clear lead over mass-merchant and specialty gaming stores: 55% of console and PC gamers report shopping in a digital store vs. 40% for mass-merchant and 38% specialty gaming stores.
According to a CTA’s most recent Biannual U.S. Consumer Tech Sales Forecast, gaming revenue will increase by 1% to $51.7 billion in 2022, and $52.4 billion in 2023 (+one percent YoY).
U.S. gaming spending segmented by level of interest and preferred device.
The Next Realm of Gaming
Hardcore gamers and young people are pushing gaming experiences to new platforms and realms of entertainment. There is a growing population of gamers interested in newer gaming technology, including AR/VR and a future metaverse.
Almost 38 million gamers self-identify as metaverse enthusiasts. Twenty-three million gamers have purchased AR/VR technology. Twenty-nine percent of gamers plan to buy a VR/AR headset, almost the same number who plan to buy a console or PC.
The proportion of gamers who mentioned AR/VR/metaverse to improve the gaming experience jumped from 8% in 2019 to 22%. Hardcore Gamers are more interested in VR gaming than Core and Casual gamers, while teenagers expect to play VR games more than adults. Hardcore Gamers average 2.1 hours per week on AR/VR games.
Hardcore Gamers are more interested in VR gaming than Core and Casual gamers, while teenagers expect to play VR games more than adults. Hardcore Gamers average 2.1 hours per week on AR/VR games.
Gamers have strong appetites for immersive hardware like 8K televisions and soundbars.
Mobile and Cloud Gaming on the Rise
Mobile and on-demand platforms are fueling growth and increased accessibility.
Devices used by U.S. gamers compared to device purchase intent in next 12 months.
Gaming at CES 2023
Major gaming industry names including Microsoft, Sony, AMD, Razer, Intel, Qualcomm and HyperX will exhibit at CES® – the most influential tech event in the world. Media registration for CES 2023.
Consumer Technology Association
As North America’s largest technology trade association, CTA® is the tech sector. Our members are the world’s leading innovators – from startups to global brands – helping support more than 18 million American jobs Find us at CTA.tech. Follow us @CTAtech.