AR/VR Working Group
Member Group

AR/VR Working Group

The Consumer Technology Association (CTA)® AR/VR Working Group supports the growth of companies developing technologies and services for the augmented, mixed and virtual reality segment of the technology industry.
Augmented and Virtual Reality Working Group Key Initiatives

Key Initiatives

  • Educate consumers about the benefits of augmented, mixed and virtual reality technologies.

  • Promote augmented, mixed and virtual reality technologies to support the advancement of the industry.

  • Conduct market research focused on augmented and virtual reality technologies.

  • Support standards initiatives to create industry best practices.

Join the AR/VR Working Group

Related Research

Exploring Business Use Cases for Augmented and Virtual Reality
Augmented Reality and Virtual Reality: Consumer Sentiments 2018
XR Enterprise Trends
Technology in Education: Parent and Educator Use and Sentiment

melissa matalonHow You Can Participate

Participation is open to all CTA members. Contact Melissa Matalon to learn how you can get involved.