Producer of CES®

Vehicle Technology Division

The Vehicle Technology Division of the Consumer Technology Association (CTA)®️ seeks to drive the adoption of innovative vehicle technologies through OEM, Suppliers, and Aftermarket ecosystems via advocacy and promotional activities to educate consumers through all channels that sell and install them while prioritizing a safe and secure driving experience.
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Key Initiatives

  • Develop programs to boost consumer demand and awareness of in-vehicle technologies.

  • Advocate for policies that promote new vehicle technologies, through partnerships with OEMs, aftermarket suppliers, and industry stakeholders, to drive future innovation of connected cars.

  • by Diana DiAntonio Director, Member Programs

    Electric Vehicles, the Environment and the Evolution of Mobility

    The Consumer Technology Association (CTA)® spoke with Edward T. Hightower, President of CTA member company Lordstown Motors, to gain a deeper perspective. This EV innovator is developing high-quality, light-duty commercial fleet vehicles, and the Endurance all-electric pickup truck will be the first vehicle launched from the Lordstown, Ohio facility. 

  • Advanced Mobility: The Road Ahead

    Journalists and experts discuss trends and innovations in automotive tech, focusing on EVs, autonomous driving, and connected car features.

CTA Membership

Join our community of innovators and shape the future of technology.

More Member Groups

  • Self-Driving Vehicles Working Group

    The Consumer Technology Association (CTA)® Self-Driving Vehicles Working Group aims to drive the adoption of self-driving vehicles and driver-assist technologies across American roadways expediently and safely.
  • Video Division

    The Video Division of the Consumer Technology Association (CTA)® leads public policy concerns, promotes new video technologies, and creates up-to-date consumer and retail education about video products.
  • Content and Entertainment Council

    The Content and Entertainment Council pioneers the dynamic intersection of consumer behavior, technology and content evolution. We are dedicated to unlocking profound insights that guide the industry through the ever-changing landscape of consumer behavior, technology infrastructure and advancements, content creation and content distribution.