24th Annual U.S. Consumer Technology Ownership and Market Potential Study
his CTA Research study explores household ownership and purchase intent among U.S. households for key consumer technology products.
From makers to social media, video to virtual reality and the sharing economy to the Internet of Things, CTA tracks and interprets the lightning speed of consumer technology innovation. Read opinions from CTA's President and CEO, Gary Shapiro; media releases from CTA; and articles from our flagship publication, It Is Innovation (i3) magazine.
It Is Innovation (i3) magazine, CTA’s flagship publication, focuses on innovation in technology, policy and business as well as the entrepreneurs, industry leaders and startups that propel the consumer technology industry.