Producer of CES®

CTA Supports FCC's ATSC 3.0 Order

November 16, 2017

  • Izzy Santa
Article Summary
The following statement is attributed to Gary Shapiro, president and CEO, Consumer Technology Association (CTA), regarding today's vote by the Federal Communications Commission (FCC) authorizing the voluntary broadcast of ATSC 3.0.

The following statement is attributed to Gary Shapiro, president and CEO, Consumer Technology Association (CTA), regarding today's vote by the Federal Communications Commission (FCC) authorizing the voluntary broadcast of ATSC 3.0:

   "Today's FCC action brings our nation a step closer to over-the-air (OTA) Next Gen TV. By allowing broadcasters and manufacturers to take a voluntary, market-driven approach to implementing the ATSC 3.0 television transmission standard, the FCC provides the flexibility and future-proofing needed to deliver exciting enhanced television services - 4K Ultra High-Definition content, advanced emergency warnings, immersive audio and more - to fixed and mobile devices via OTA.

   "The industry will help drive the transition through multi-station market testing in Phoenix, AZ; and 'living lab' field testing in Cleveland, OH - and we've already fully implemented 4K UHD broadcasting using ATSC 3.0 in Korea. The FCC's approval of Next Gen TV broadcasting sets the stage for 2018 to be the year when American consumers begin to experience the highest-quality OTA TV available."

###

More Press Releases

  • CES

    CES 2026: The Future is Here

    January 9, 2026
  • CES

    Innovators Show Up: CES 2026 Opens Today

    January 6, 2026
  • CES

    CTA Awards $125K in Grants to Advance Las Vegas Sustainability Projects

    January 5, 2026
  • CES

    America250 Launches Innovation Initiatives at CES, Setting the Stage for America’s 250th

    January 4, 2026