The following statement is attributed to Brian Markwalter, senior vice president, research & standards, Consumer Technology Association (CTA); and member of the Advanced Television Systems Committee (ATSC) Board of Directors; regarding the announcement of Madeleine Noland as the new president of ATSC:

“As a founding member of ATSC’s board and the voice of the consumer technology sector, we congratulate Madeleine on her new role and look forward to her leadership. Madeleine’s tenure begins during an especially important period for the Committee and the tech industry. More consumers now demand anytime/anywhere access to video content, whether that’s on-the-go with smartphones, tablets and laptops or at home on 4K Ultra HD TVs. And the upcoming launch of ATSC 3.0 technology – a critical step in the evolution of Next Gen TV – will help deliver even higher levels of video quality and interactivity.”