CTA CEO: Tariff Pause Offers Reprieve, but Uncertainty Still Looms
July 7, 2025
The following statement is attributed to Gary Shapiro, CEO and Vice Chair, Consumer Technology Association (CTA)®:
“The Administration’s decision to extend the tariff ‘pause’ is a welcome reprieve for American consumers and businesses. We commend the President for recognizing sweeping tariffs hurt Main Street American businesses and consumers.
That said, a pause is not a solution. Constantly shifting deadlines, mixed signals, and threats of new tariffs create uncertainty that makes it nearly impossible for American businesses—especially startups and small businesses—to plan, invest, or make long term decisions.
We urge President Trump to use this extension as an opportunity to forge deals that support strong economic growth, strengthen trade ties with friends and allies, and ensure that American families can afford the products they love and rely on.”
Learn more about CTA’s Innovation Agenda here.
About Consumer Technology Association (CTA)®:
As North America’s largest technology trade association, CTA is the tech sector. Our members are the world’s leading innovators – from startups to global brands – helping support more than 18 million American jobs. CTA owns and produces CES® – the most powerful tech event in the world. Find us at CTA.tech. Follow us @CTAtech.
International trade is vital to the consumer technology sector. Global supply chains are intricate and often take decades to develop. Unfair trade practices should be addressed at the World Trade Organization and with our global allies. Opening global markets, not closing them, spurs economic competitiveness.