The following statement is attributed to Gary Shapiro, Consumer Technology Association (CTA) ® CEO and Vice Chair:

“Yesterday’s Executive Orders modifying reciprocal tariffs and cross-border duties highlight the uncertainty American innovators face in today’s trade environment. Constant shifts in tariff policy make it increasingly difficult for U.S. companies—especially startups and small businesses—to plan, invest, and compete globally.

CTA continues to urge the Administration and Congress to pursue a predictable, forward-looking trade agenda rooted in fairness, and in collaboration with, trusted partners. American innovation thrives when markets are open, trade rules are clear, and businesses are free to focus on creating jobs and bringing groundbreaking technologies to market. We expect the Administration will use the next seven days before the tariffs go into effect on August 7 to negotiate further deals with trading partners, including with our northern friend and neighbor Canada, to lower tariffs, provide greater certainty, and eliminate barriers to trade.”