Today, the Consumer Technology Association (CTA), an American National Standards Institute (ANSI) accredited standards body, announced the first women’s health standard for the consumer technology industry. The standard, “Best Practices and Performance Requirements for Women’s Health Technologies (CTA-2134),” sets best practices and voluntary technical guidance to help digital health technologies better account for women’s physiology, health conditions, and life stages.

CTA announced the standard during today’s event at the CTA Innovation House on Capitol Hill, where it convened physicians, health technology companies, and policymakers to discuss the future of women’s health innovation and the role technology can play in improving outcomes. Panels highlighted how the standard addresses gaps in health innovations, supports inclusive design and validation and strengthens ethical data collection.

“Technology is transforming how people understand and manage their health,” said Kinsey Fabrizio, President, CTA. “But for too long, many technologies have relied on data sets that do not fully capture women’s physiology and experiences. By bringing industry leaders together to establish clear standards, CTA is helping ensure the next generation of digital health technologies delivers more insights and better outcomes for millions of women.” 
 
Women represent one of the fastest-growing segments of the digital health market, yet many devices and algorithms have historically been designed using data that underrepresents women. This affects the accuracy of health insights, symptom recognition, and treatment recommendations. 

“Technology has enormous potential to help people better understand and manage their health,” said Kerri Haresign, Senior Director, Technology and Standards, CTA. “Developed in collaboration with industry leaders, this new standard provides a clear framework for building digital health technologies that account for women’s physiology and lived experiences.”

CTA developed the standard through its open consensus process with participation from leading organizations across the health technology ecosystem.

Sheena Franklin, Founder and CEO of K’ept, and Fabrizio opened the program by emphasizing the importance and timeliness of integrating women’s health considerations into mainstream technology development. Franklin co-chairs CTA’s Women’s Health Standard Working Group and previously spoke at the Digital Health Summit at CES® 2026.

“Traditionally, technologies have been built on assumptions centered on male physiology, data, and needs that don’t always hold for women or across different life stages,” said Franklin. “By bringing industry, clinical, and technical perspectives together, this standard creates a concrete way to evaluate how technologies are designed, tested, and communicated.”

CTA has long convened the technology and healthcare communities to advance digital health innovation. The organization’s work in health technology spans research initiatives, a Technology & Standards portfolio with 37 published health standards, and the Digital Health Summit at CES®, where global leaders in healthcare, technology and policy come together to explore the future of health innovation. 

CTA provides essential ANSI-accredited industry standards that enable interoperability between new products and existing devices. This accreditation demonstrates that CTA’s procedures for developing technical standards meet ANSI’s rigorous requirements for openness, balance, consensus, and due process. 

For more information and to see all of CTA’s digital health research reports and standards, visit CTA.tech/topics/digital-health.

About Consumer Technology Association (CTA)®:

As North America’s largest technology trade association, CTA is the tech sector. Our members are the world’s leading innovators – from startups to global brands – helping support more than 18 million American jobs. CTA owns and produces CES® – the most powerful tech event in the world. Find us at CTA.tech. Follow us @CTAtech.