Melissa Matalon is Vice President of Membership & Innovation at the Consumer Technology Association™ (CTA), the U.S. Trade association representing more than 1200 consumer technology companies, and which owns and produces CES® - the most influential tech event in the world. Melissa provides strategic leadership across two key organizational priorities: CTA's membership program and the association's innovation and new revenue initiatives. Her responsibilities span member engagement, retention and growth, as well as the evaluation and development of new products, programs and partnerships that expand CTA's revenue streams.