Prepare for the Year Ahead

Thank you for ordering the CTA Research Bundle. We hope these insights support your 2026 planning beyond CES. If you’re interested in exploring CTA membership, learn more about how to get involved.

CES 2026 highlighted early innovations across digital health and smart home technologies that are shaping what comes next. This complimentary CES Research Bundle is built from CTA research used year-round to guide the consumer technology ecosystem and helps companies plan for 2026 by turning insight into action. Available for a limited time.

CTA Digital Health Research Bundle

How to Use This Research Bundle

This bundle combines two complementary CTA reports:

• AI’s Impact and Opportunity Among Healthcare Practitioners
• The Future of Women’s Digital Health Solutions

This bundle combines complementary CTA research to provide a more complete view of the digital health landscape. Together, the reports examine practitioner workflows and challenges, the role of AI in healthcare settings, and consumer perspectives that influence adoption and engagement.

Use this research to:

• Understand practitioner workflows, challenges, and adoption barriers
• Evaluate how AI technologies are being used and where opportunities exist
• Inform product development, positioning, and go-to-market planning
• Support data-driven decision-making for 2026 strategy development

This bundle is designed for product, clinical, marketing, and business teams seeking real-world insight to guide digital health strategy.
CTA Smart Home Research Bundle

How to Use This Research Bundle

This bundle combines two complementary CTA reports:

• Exploring Technology Preferences Among Gen Z
• Exploring the Creator Economy: How Creators Earn, Engage, and Evolve

Together, these reports provide a connected view of who Gen Z consumers are, how they adopt technology, and how creator-driven influence shapes awareness, trust, and purchasing decisions in the smart home market.

Use this research to:

• Understand Gen Z technology ownership, usage, and purchase considerations
• Evaluate the role of creators and product influencers in discovery and engagement
• Inform product positioning, messaging, and go-to-market planning
• Support strategic planning and investment decisions for 2026

This bundle is designed for product, marketing, and growth teams seeking data-driven insight to guide smart home strategy.