Producer of CES®

Practical AI for Modern Work: Real-World Best Practices and Use Cases

July 15, 2026
3-4 PM ET

Join fellow CTA members for an interactive discussion on how organizations are putting AI to work today. Will Gaviria Rojas, Co-Founder & Field CTO, Coactive AI, will lead the conversation on best practices for AI use cases, prompt engineering techniques, AI-powered workflows, research tools and strategies for driving AI adoption across teams.

Participants will have the opportunity to exchange successes, challenges and lessons learned – walking away with actionable ideas for integrating AI tools into everyday business processes effectively and responsibly.

Moderator:

  • Kerri Haresign, Sr. Director, Technology & Standards, CTA

Discussion Guides:

  • Will Gaviria Rojas, Co-Founder & Field CTO, Coactive AI

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