TIme: 1-2 PM ET

Brought to you by the CTA Entrepreneur Council, this Virtual Roundtable is designed to help entrepreneurs and small business leaders better understand how to position their companies in today’s changing media landscape.

For many early-stage and growing businesses, visibility is critical, but knowing how to tell the right story, reach the right audience and build trusted media relationships can be challenging. This session will provide practical guidance on how to strengthen your media approach, shape your brand narrative and identify opportunities to increase awareness for your business.

The discussion will also explore how AI-Engine Optimization is changing how companies show up in search, media and digital discovery. Attendees will leave with a clearer understanding of how to make their stories more discoverable, relevant and credible.

What attendees will gain:

Participants will learn how to build stronger media relationships, develop more compelling company stories and better position their business for visibility in a competitive market. The session will offer actionable takeaways entrepreneurs and small business leaders can apply to their communications, brand positioning and media outreach.

Presenter: Grace Venes-Escaffi, Specialist, Industry & CES Communications