Producer of CES®

Skip to content
Become a member

2026 U.S. Ownership & Market Potential

June 25, 2026
Register Now

Become a Member

Ready to make an impact? As a member, you’ll have the opportunity to lend your expertise, drive meaningful change, and collaborate with like-minded leaders. Be part of something bigger.
Join Today

2026 U.S. Ownership & Market Potential: What Households Own Today & Where Demand Is Headed

1-2 PM ET

Consumer technology ownership is changing, and the next growth opportunities may not be where companies expect them.

Join CTA's Market Research team for an exclusive member roundtable on the 2026 U.S. Consumer Technology Ownership & Market Potential Study, CTA's annual analysis of ownership and purchase intent across more than 70 consumer technology products.

In this discussion, CTA researchers will share:

  • The technologies consumers own today and what that reveals about market maturity

  • Emerging categories gaining momentum, from smart rings to home EV charging stations

  • Purchase intent signals that may shape future demand

  • Key insights to inform product strategy, market positioning and growth planning

This session goes beyond the data to help members understand where consumer demand is shifting and what it may mean for their business.

This discussion is especially relevant for product, strategy, market research and innovation leaders seeking a clearer view of the consumer technology landscape.

MODERATOR:

  • Steven Hummel, Director, Market Research, CTA

DISCUSSION GUIDES:

  • Kristen Garrett, Sr. Manager, Market Research, CTA

  • Frank Fonseca, Manager, Market Research, CTA

  • Event Type: Member only
    Virtual Roundtable

    Innovating for Access – AI in Daily Life

    Mon June 22, 2026

    3-4 PM ET

    Join CTA and its research partners, Access Living, CommunicationFIRST and Disability Belongs™ for a discussion on key findings from CTA’s AI & Accessibility white paper.

    Register
  • Event Type: Member only

    2026 U.S. Ownership & Market Potential

    Thu June 25, 2026

    Join CTA's Market Research team for an exclusive member roundtable on the 2026 U.S. Consumer Technology Ownership & Market Potential Study, CTA's annual analysis of ownership and purchase intent across more than 70 consumer technology products.

    Register
  • Event Type: Member only
    Virtual Roundtable

    Navigating U.S.-China Economic Uncertainty

    Wed July 1, 2026

    2-3 PM ET

    Join CTA for a member-only discussion on the near- and medium-term outlook for U.S.-China economic relations and what it means for the consumer technology industry.

    Register