2026 U.S. Ownership & Market Potential: What Households Own Today & Where Demand Is Headed

1-2 PM ET

Consumer technology ownership is changing, and the next growth opportunities may not be where companies expect them.

Join CTA's Market Research team for an exclusive member roundtable on the 2026 U.S. Consumer Technology Ownership & Market Potential Study, CTA's annual analysis of ownership and purchase intent across more than 70 consumer technology products.

In this discussion, CTA researchers will share:

• The technologies consumers own today and what that reveals about market maturity

• Emerging categories gaining momentum, from smart rings to home EV charging stations

• Purchase intent signals that may shape future demand

• Key insights to inform product strategy, market positioning and growth planning

This session goes beyond the data to help members understand where consumer demand is shifting and what it may mean for their business.

This discussion is especially relevant for product, strategy, market research and innovation leaders seeking a clearer view of the consumer technology landscape.

MODERATOR:

• Steven Hummel, Director, Market Research, CTA

DISCUSSION GUIDES:

• Kristen Garrett, Sr. Manager, Market Research, CTA

• Frank Fonseca, Manager, Market Research, CTA