As products become more connected and data-driven, labeling must evolve beyond static, physical formats. Harmonized electronic labeling (e-labeling) supports efficient global markets and improves transparency, accessibility, and sustainability for consumers.

E-Labeling is the Future

E-labeling makes product labels dynamic, updatable, and interactive. It allows manufacturers to provide real-time compliance updates, improves accuracy and accessibility, and reflects how consumers already engage with product information in a digital world.

Countries across the Americas, Asia, and Europe already permit e-labeling. Consumers in the U.S. are also prepared to access product information digitally. With 97% of U.S. households owning smartphones, the infrastructure for digital labeling is already in place.

CTA Calls for E-Labeling

The Consumer Technology Association (CTA)® advocates for policies that support this transition, working with policymakers to modernize labeling requirements and promote harmonized global standards.

We support policies that:

• Permit e-labeling as a primary method to communicate regulatory information

• Promote harmonization across jurisdictions using existing standards and frameworks

• Avoid fragmented or state-specific labeling requirements that increase complexity

• Support innovation, global trade, and efficient product distribution

• Ensure accessibility and inclusivity in labeling practices

CTA stands ready to work with policymakers to advance modern, flexible, and globally aligned labeling systems.