CTA Foundation Pitch Competition Grand Prize Winners CES 2024

CTA Foundation Pitch Competition 

The Consumer Technology Association Foundation hosted our annual pitch competition live at CES 2024!

Our eight finalists brought a burst of innovation, unveiling cutting-edge technologies aimed at enhancing health across all ages and abilities.

Congratulations to our two winners - Augmental and Proxie Health, please visit the links below to learn more about these companies and how their technologies are helping enhance the lives of older adults and people with disabilities.

We look forward to continuing to host our annual Pitch Competition at next year's CES. Stay tuned for updates on our 2025 submission entry dates, which will be opening up in the coming months.

Pitch Event Details

This year’s pitch will take place:

Location: Startup Stage in Eureka Park at CES 2025

Date & Time: TBD

Pitch Winners


Grand Prize Winner

Proxie Health

Audience Choice and Patient Safety Technology Challenge Winner

Thank you to our 2024 Host, Emcee, and Judges

Host: Steve Ewell, CTA Foundation

Emcee: Paul Amadeus Lane, Amadeus 4th Media 

Judge: Jeremy Brown, CF Health Advisors  

Judge: Shana Lawlor, 2raze and Totipotent Capital

Judge: Dr. Susan Malinowski, Retina Consultants of Michigan 

Lance Baily, HealthySimulation.com (Patient Safety Technology Challenge Award Judge)

Thank You to Our 2024 Pitch Competition Supporters

Investor Sponsor:

Next50 logo

Investor Sponsor:

Ricoh logo

Partner Sponsor & Prize Provider:

PSTC logo

Partner Sponsor:

Canon logo

Prize Provider:

the human component BBC logo
CTA Foundation Pitch Competition Stage CES 2024

Benefits for the Pitch Winner

The winner of the CTA Foundation Pitch Competition will receive the following:

  • The Judge’s winner will receive $3,000. The Audience Choice winner will receive $2,000.
  • Recognition and interview opportunities through the CTA Foundation network
  • Meeting opportunities with CTA Foundation Executives and Trustees
  • The CTA Foundation would like to feature the grand prize winner in the new series produced for the CTA by BBC StoryWorks Commercial Productions: The Human Component creating a branded film to tell the story of the winning innovation, and the endeavor of the people behind it to global audiences. Here is a reminder of the first series launched last year on BBC.com: Technology’s Golden Age.
  • Be featured as part of Established’s Startup of the Year Podcast.

  • The Patient Safety Technology Challenge is adding an additional prize, selecting one pitching company to win an award selected by their judges during the pitch. They are looking for technologies that solve problems related to medical errors and harm to patients, particularly related to medication-related errors, errors during patient care (e.g. blood clots, pressure injuries), procedural/surgical-related errors, infections or diagnostic errors.

man speaking in front of an audience

Eligible Companies

Companies eligible to participate in the pitch competition must meet the following criteria:

  • Have less than $1 million in annual revenue.
  • Have raised less than $30 million in investments.
  • A CES 2024 Exhibitor

View the full rules and eligibility requirements. 

Previous CTA Foundation Pitch Winners

CES 2023
Good Maps
CES 2023 Runner Up
CES 2023 Audience Choice
CES 2022
Caregiver Smart Solutions
CES 2022 Audience Choice
CES 2021
CES 2021 Audience Choice
CES 2020
CES 2019
CES 2019
Waverly Labs