Content creators are significant influencers reaching 20 million U.S. consumers. CTA’s Exploring the Creator Economy study looks at this burgeoning area with perspectives from both creators and audiences. Creators often leverage third party services to help promote their content including managing ad revenue, licensing content, selling merchandise and employing other monetization methods.
Technology plays an important role with full-time creators focusing their investments on mobile devices, video and sound recording software and TVs/displays — key components of a studio. And 63% agree making money from online content creation is easier now because of the technology available.