The entire automation value chain is highlighted at CES 2022.
The Nascent Metaverse
The pandemic has also accelerated the evolution of interactive, online and on-demand consumer products and services across industries to shape an emerging metaverse. CES 2022 features the technologies that will form the foundations of this next generation iteration of the internet.
The transformation of gaming into a dominant social media platform amid the pandemic sits at the core of the rise in the metaverse. Games like Roblox and Fortnite allow users to easily program their own games and build virtual worlds to construct shared experiences such as concerts and even graduation ceremonies in digital universes. As such, exhibitors like Razer are displaying the latest in gaming technology, while also highlighting its connection to the metaverse.
XR (unknown realities) tech at CES will underscore the elevation of these technologies to their role as vital gateways to the metaverse. MAD Gaze is showing its augmented reality (AR) smart glasses, an example of hardware that will power the metaverse. Meanwhile, Snap, which has expanded the application of its AR Lenses technology to ecommerce by allowing users to shop major brands and try on clothes virtually with the Lenses superimposing clothes on the consumer, is exhibiting at C Space at the ARIA.
The metaverse implications on the future of commerce extends further as cryptocurrency and NFTs will power this new segment of the digital economy. The debut of the first publicly traded crypto trading platform on a U.S. exchange via Coinbase represents an inflection point for the mainstream appeal of cryptocurrency and blockchain-based digital asset technologies.
The new Non-Fungible Token (NFT) and Digital Assets Program at CES features NFTs, initial coin offerings (ICOs) and other blockchain technologies. Notably, Atomic Form is showcasing its technology designed to aggregate and display NFT art as part of C Space.
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