We live in a time of massive change. This means new strategies as well as new opportunities.
4. Some COVID-19 changes will last. Decisions will be made quickly. Supply chains will move from sole source and become more flexible. We will slowly return to face-to-face events, but many meetings will stay digital. Some employees will want to stay home. Some people will be reluctant to travel. People will invest in their homes. Many will leave cities. Offices and office buildings will shrink and be sold or repurposed.
5. Our nation must move to the middle to survive. Our cleaved country has millions of people with different realities and alternative sources of news, and it is threatening democracy. The bipartisan Congressional Problem Solvers Caucus (an outgrowth of No Labels, which CTA helps fund) will grow in size and influence, as the near perfect Democrat-to-Republican equal numbers in Congress give power to a strong middle. Long term, we may emulate others who elect not the most popular extremes but rather the most liked (or least disliked) candidate. We also must listen and respond to the nation’s disenfranchised.
We live in a time of massive change. This means new strategies as well as new opportunities. Countries and companies (including trade associations) cannot do business as usual or expect things will go back to the old normal.
We are moving quickly toward a new normal, and scenario planning and strategy require thought, investment and change.
I3, the flagship magazine from the Consumer Technology Association (CTA)®, focuses on innovation in technology, policy and business as well as the entrepreneurs, industry leaders and startups that grow the consumer technology industry. Subscriptions to i3 are available free to qualified participants in the consumer electronics industry.