i3 | April 05, 2021

CES Displays The Age of AI Begins

Murray Slovick

When it comes to presenting new displays, CES is the industry’s Olympics. Here are some exhibitors vying to win a gold medal.

LG is kicking the luxury of watching TV in bed up a notch with its 55-inch Transparent OLED Smart Bed concept. It is an OLED screen that can be placed at the foot of a bed and retracts down into the bed when not in use. According to LG, the screen can achieve up to 40% transparency and you can see through it even when it is displaying an image. If you only need to check the weather or activate LG’s ThinQ IQ assistant you don’t have to unfurl the whole screen at one time. The OLED only takes about 25 seconds to fully extend. The OLED Smart Bed also houses a speaker system. The 55-inch OLED Smart Bed can also analyze your sleep patterns and function like an alarm clock.

Panasonic introduced the new JZ2000 OLED TV available in 65- and 55-inch sizes with low-latency and support for HDMI 2.1 variable refresh rate (VRR) and high frame rate (HFR), which will satisfy avid gamers as well as movie watchers. It features a new artificial intelligence (AI)-driven processor that automatically identifies and optimizes the content being played to adjust the picture and sound so audiences always enjoy a high-quality experience.

LG transparent OLED smart bed concept display
LG is kicking the luxury of watching TV in bed up a notch with its 55-inch Transparent OLED Smart Bed concept.
Source: Courtesy of LG

Resonance a startup, presented one of its prototypes at CES – its cordless TV powered using magnetic resonance. The fully wireless 40-inch TV is powered with 120W. The transmitting system is placed horizontally with an angle of 90 degrees at the distance of about 20-inches, which means misalignment between the two coils is not a problem. What is more, the transmitting system can be integrated in the wall and furniture since it won’t impact the transfer efficiency.

Samsung showcased the processing power of its Neo QLED Quantum Processor with deep learning algorithms to optimize viewing conditions, improving movies, shows and games in real time. Quantum Matrix Technology controls Samsung’s new Quantum Mini LED to express blacks, whites and every shade in between with accuracy. With Neo QLED 8K, an AI-powered 8K picture is completed by 16 multi-model neural networks.

TCL 6.7-inch AMOLED Rollable Display
TCL presented its 6.7-inch AMOLED Rollable Display.
Source: Courtesy of TCL

Sony calls its new BRAVIA XR TV line “the world’s first cognitive intelligence televisions.” They feature “a completely new processing method designed to replicate the ways humans see and hear.” Also, “While conventional artificial intelligence (AI) can only detect and analyze picture elements like color, contrast and detail individually, the new processor can cross-analyze an array of elements at once. By doing so, each element is adjusted to its best final outcome, in conjunction with each other, so everything is synchronized and lifelike—something that conventional AI cannot achieve.”

TCL presented its TCL CSOT’s 17-inch Printed OLED Scrolling Display and 6.7-inch AMOLED Rollable Display, along with TCL’s newest Mini-LED, QLED and 4K HDR TVs. The displays feature TCL’s AIPQ upscaling engine and thousands of Mini-LEDs that deliver more lifelike HDR performance employed in an active-matrix backlight to yield better contrast. By minimizing the LED footprint, TCL maximizes precision backlighting to boost contrast and luminance. With a more compact optical stack OD Zero offers the contrast and luminance of Mini-LED TVs but in a new design for the thinnest QLED TVs TCL has produced.

i3 magazine March/April 2021 cover

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