March/April 2021 Issue

i3 Magazine

The flagship magazine from the Consumer Technology Association (CTA)®, It Is Innovation (i3) magazine focuses on innovation in technology, policy and business as well as the entrepreneurs, industry leaders and startups that grow the consumer technology industry.

i3 magazine March/April 2021 cover
i3 | March/April 2021

Omron Healthcare's Ranndy Kellogg

In this issue we examine some of the developments from CES 2021, the proving ground for transformative tech. We examine how technology is revolutionizing the automotive industry and tech developments in the mobility sector. In our Tech for Good feature, we look at the three winners of the Global Tech Challenge: Solutions for Women that will engage with government and World Bank Group teams to scale their solutions within development projects. Our cover story profiles OMRON Healthcare President and CEO Ranndy Kellogg, and we also feature an exclusive interview with former Federal Communications Commission Chairman Ajit Pai. 


Mobility at CES 2021
Mobility at CES 2021

A range of new electrified and self-driving cars were displayed at CES.

connected world
Doing Well by Doing Good

Data, AI, connectivity and robotics may help solve some of the world’s challenges.

The All-Digital CES 2021 Makes History
The All-Digital CES 2021 Makes History

Innovations for the home and entertainment, and advances in 5G, vehicle tech and digital health point to a bright future.


Ranndy Kellogg
Transforming the Heart Health Market
Switzerland map
International Focus
International Focus: Switzerland
AI and healthcare
Trust and the Impact of AI on Health Care
Robot chef
C4 Trends
The Smarter Kitchen
TV display on bed
A Tech to Watch
CES Displays: The Age of AI Begins


Policy Update
Ajit Pai's Nonpartisan FCC
Guest Blog
The Vietnam Manufacturing Advantage
Policy News
The Future of Work in 2021: Work Transformed
Sustainable Tech
The Declining Electronics Waste Stream
Tech Hub
The Cross-Section of Tech and Politics
Biden administration inauguration
From the CEO

The Post-Pandemic New Administration New Reality

We live in a time of massive change. This means new strategies as well as new opportunities. Countries and companies (including trade associations) cannot do business as usual or expect things will go back to the old normal. 


C Space
Streamlining Video Discovery
Forward Strategies
Master the Art of Customer Experience
By the Numbers
Tech from CES Will Drive Growth
CT Reports: CTA Foundation
The Power of Connections at CES 2021
Market Beat
Five Megatrends from CES 2021

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i3 magazine media kit 2021
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Past Issues

i3 Jan/Feb 2021 cover
January/February 2021
i3 Nov/Dec 2020 magazine spread
November/December 2020