i3 | January 04, 2021

Test Suite for 2021 Model Year TVs

CTA has announced the 2021 model year test suite specifications for NEXTGEN TV™, the go-to-market name for ATSC-3.0 IP-enabled broadcast transmission. Manufacturers are required to use the comprehensive test suite to use the NEXTGEN TV logo.

“NEXTGEN TV is the future of broadcast TV — with an over-the-air viewing experience that offers brilliant video, clearer audio and better interactivity,” said Brian Markwalter, senior vice president of research and standards, CTA. “The new test suite is the force behind the NEXTGEN TV logo and is an important step for manufacturers to ensure that consumers can easily tell which devices offer the upgrades and interactivity of NEXTGEN TV.”

The test suite includes over 135 tests covering 150 unique requirements across audio, video, captions, interactivity, service changes and more. CTA’s NEXTGEN TV logo, created in coordination with broadcasting companies, device manufacturers and other ATSC implementors is the logo associated with products and services that meet ATSC 3.0 standards.

CTA also announced the name Voice + (pronounced “voice plus”) for the enhanced audio dialogue licensed NEXTGEN TV products offer. CTA’s Video Division Board approved the Voice + name and products can begin using the name with their 2021 models.

Since the COVID-19 pandemic began, more U.S. adults (65%) watch video content more often, with the TV serving as the primary screen for entertainment for almost all (92%) Americans, a recent CTA study found. Initial roll out of NEXTGEN TV across broadcast markets began in 2020, offering new ways for viewers to see, hear and interact with TV programming. Over time, NEXTGEN TV, enhanced with internet content, will allow viewers to get the most out of live sports, live news and live events in real time.

Manufacturers interested in the logo licensing program and associated certification testing, should contact Catrina Akers, cakers@CTA.tech. 

Tech Investment

Pete Hoekstra, U.S. ambassador to the Netherlands and Dr. David Steel executive vice president and head of strategy and corporate communications for Samsung Electronics North America joined CTA’s Vice President of International Trade, Sage Chandler for an armchair conversation to discuss foreign direct investment (FDI) in the U.S. technology sector in this CTA webinar.

Opening remarks by Ian Steff, Assistant Secretary for Global Markets and Director General of the United States and Foreign Commercial Service highlighted programs offered by the U.S. Department of Commerce (DOC) to aid business development. Notably, the SelectUSA program run by the DOC, is the government program designed to promote and facilitate business development in the U.S. The Commerce Department estimates that 7,357,700 jobs in the U.S. are supported by foreign direct investment as employment from U.S. affiliates of majority foreign owned firms, contributed $382.7 billion in U.S. exports in 2017.

This webinar with SelectUSA and CTA highlights trends and future opportunities for foreign direct investment in the U.S. technology sector. The panel of experts share investment experiences from the perspective of companies from Europe and Asia in various technology sub-sectors that have successfully expanded into the U.S., sharing lessons learned and providing practical advice to international tech companies developing their U.S. expansion strategy. Companies interested in establishing a presence in the U.S. will find this webinar valuable at CTA.tech.

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